Here’s a great example of Google doing something positive with their unique position in the world:
Within minutes of hearing about the 9.0 magnitude earthquake off the coast of Japan in March, Googlers around the world—from engineers to webmasters to product managers—immediately started organizing a Google Crisis Response resource page with disaster-related information such as maps and satellite imagery, Person Finder and news updates and citizen videos on YouTube. In Japan, Person Finder went live within an hour of the earthquake. More than 600,000 contact entries have been made since then—more than all other disasters combined—and there have been several reports of people finding their loved ones safe. I was inspired by my colleagues’ ability to launch tools about an hour after the earthquake struck; the Tokyo office, in particular, has really been helping to drive the rapid response and provided real-time information to teams across the globe, even while aftershocks were rocking the city and buildings were still swaying.